FLOTUS
Playing the Woman Card in the White House
Why now?
A former FLOTUS ran for President (and won the popular vote) opening the door to a diverse array of women seeking the Presidency for the 2020 election. That still gives rise to the anxiety of how do women rule in the White House,
making this magnetic, must-see TV.
And female leadership
The historic rise of women in Congress: 349, and 24 in the Senate.
The ever-growing focus on the emerging female is everywhere, Shonda Rhimes & her plethora of on-air heroines, the (slow) rise of female directors Chloe Zhao, Patty Jenkins, Ava DuVernay, Greta Gerwig, to the various women forging a direct path to the presidency.
Women's history deserves a reboot, a sharper focus, a deeper investigation --
seeing female roles & female leadership with more acuity and a more capacious perspective.
The series is not a chronological biography of each First Lady, nor a history lesson per se.
Instead it serves up a multi-bio, non-linear approach where women will see themselves and men will understand how women lead --
startling and relatable in its unexpected insight:
Non-linear... moving across timelines from a pre-photography and film (1789)-- to within any given episode. The treatment of images and vibrant CGI
provides visual cohesion along the continuum.
The series host or expert integrates into the scene, speaking from inside the story.
The social media & web component of the series deepens audience engagement -- we have our own female Nate Silver! -- offers unique spins on audience experience, stats, chats, hats & cravats. Think Nate Silver's FiveThirtyEight meets the multi-platform integration that The Walking Dead and Dietland employed.